For strategies that accelerate your time-to-revenue, the MIP is THE place to come
The $2.3B microscopy & imaging market is different than any other analytical arena. Heterogeneous, difficult to characterize, and poorly reported, it presents a challenge to even the most experienced marketeer or business developer. Add the new collision with Spectroscopy and it's an unchartered frontier.
Since 1991, this unique industry has looked to Microscopy/Marketing & Education, Inc. (MME) as its primary source of market research and new product launches. Over the past five years, our clients have also benefitted from more diverse services: in-depth strategic direction, business structuring, and engineering insight.
In a bold expansion move, MME has formalized strategic relationships with several of its key consulting partners in those diverse areas to form The Microscopy & Imaging Place, Inc. (“The MIP”). Building on MME’s core competencies of market research, branding, and launching, the MIP now offers:
- For new-market development: “The SWAT Team” - an integrated sales and marketing approach
- For new technology commercialization: “From R&D to Manufacturability” - manufacturing insight into early stage R&D to avoid the normal “hiccup” between development and commercialization
- For Service & Customer Support activities: Processes to improve & get up to speed rapidly
- For compliance and regulation: New "sanity" programs
- For improved sales: Demand Generation, CRM construction, and Social Media
- For overseas companies new to the US: Business structuring and launching
- For funding & due diligence: Business strategy and primary market research
- For mergers & acquisitions: Processes to integrate and streamline the new business structure
Results are our most important product
Whether you need concrete confirmation that your product is saleable, a go-to-market program that is going to win, a manufacturing process that is well-defined, controlled, and documented, or a corporate structure that makes the best use of your finances and people, the MIP delivers.
