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Need to build sales? Our Sales 2.0 specialists can help you to become a high growth company by identifying the right folks and keeping in front of them, unearthing your clients' footprints, and organizing, managing and tracking your sales data. Got a Rainmaker on your sales team?  Our staff can analyze what is best about your current program then show you how to build on it.  No sales team yet? We can fill that gap, too

Building a new business? We've helped dozens of companies smooth the road to market. What do you need?  Help preparing for due diligence? Business structuring?  A helping hand establishing service, support, and compliance?  Or an independent, unbiased view on post-acquisition processes and procedures to meld diverse groups and maximize your investment?

Where's your REAL market? Is it really the whole $2.3B microscopy arena... or one of the sub-sectors like light, confocal, AFM, electron microscopy, sample preparation, digital imaging, or the new "hybrid" market?  And what are the real size and shape of that market?  How are products distributed? How long is the sale cycle? Who makes the buying decisions? Could other competitors blind-side you.. or worse yet, other technologies?

The MIP can tell you exactly where your technology will play best...

We've tried market research before and it just didn't work out. Why is The MIP so much more successful?

Answer

Since 1991, MME and now T/MIP have conducted research to define markets and technologies, set pricing, and identify applications uniquely in microscopy and related imaging technologies.  Unlike any other market research or strategic consulting group, we are active in the industry--every day. As practicing microscopists ourselves, we bring you an insiders' perspective on the end users' issues. As strategic consultants, we have successfully commercialized and launched a number of new companies and technologies, specifically in this industry.  We know how market research is going to be used.

And since microscopy and imaging are used in everything that touches your life, our research has taken us from conventional niches such as biomedical, materials science, and semiconductors to the cutting edge sectors of biotech and nanotech.  We know the right place and the right way to do reach your prospective audience.

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FAQ

Market Research Toolkit

  • Jump Start
    Need a Jump Start?
     

    See the whole lay of the land with our Comprehensive Strategic Assessment...

    Read more...
  • where's your real market?
    Where's your REAL market?


    What's its size and shape? Are you about to be blind-sided by an emerging technology?...

    Read more...

  • Will your product SELL? Profitably?


    The answers to these questions should
    NOT be a matter of wishful thinking.
    Read more...

  • market research- NO RED TAPE


    Our process cuts through the red tape

    Get hard data to support engineering, build sales, and propel your business...
    Read more...

Growing your business Toolkit

  • Business Structure
    Structuring a new venture
    ?

    Need business plan help? Expansion, compliance, or post-acquisition streamlining issues? ...

    Read more...
  • building sales
    Building & Managing Sales


    D
    eveloping a new market? Lost sight of your client's "footprints"? Disorganized sales?...
    Read more...
  • marketing headaches


    Got Go-To-Market Headaches?

    Marketing disconnected from sales? Losing leads? Too many details?  We've got the solution
    ..
    Read more...

  • New to the US?


    Why is the US market SO tough to penetrate?  This map tells the whole story...

    Read more...