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Need to build sales? Our Sales 2.0 specialists can help you to become a high growth company by identifying the right folks and keeping in front of them, unearthing your clients' footprints, and organizing, managing and tracking your sales data. Got a Rainmaker on your sales team?  Our staff can analyze what is best about your current program then show you how to build on it.  No sales team yet? We can fill that gap, too

Building a new business? We've helped dozens of companies smooth the road to market. What do you need?  Help preparing for due diligence? Business structuring?  A helping hand establishing service, support, and compliance?  Or an independent, unbiased view on post-acquisition processes and procedures to meld diverse groups and maximize your investment?

Where's your REAL market? Is it really the whole $2.3B microscopy arena... or one of the sub-sectors like light, confocal, AFM, electron microscopy, sample preparation, digital imaging, or the new "hybrid" market?  And what are the real size and shape of that market?  How are products distributed? How long is the sale cycle? Who makes the buying decisions? Could other competitors blind-side you.. or worse yet, other technologies?

The MIP can tell you exactly where your technology will play best...

About Us

As a company, The Microscopy & Imaging Place is the culmination of two decades of energetically expanding services to our industry. Originally, the company was founded by industry thought leader, Barbara Foster, as a consortium of experts offering customized, on-site courses in all areas of microscopy, image analysis, and sample preparation.  Known as Microscopy/Marketing & Education or MME, it rapidly became the #1 source for market research in this poorly reported market sector (1991). New product launches and branding followed shortly thereafter (1994), followed by the logical progression to business plan construction and VC support (1998), and, ultimately, to new business structuring. 2003-2004 saw the first fruit of that effort with the launch of NanoTech-America, a full support agency for NT-MDT, a Russian company which had several unsuccessful efforts at penetrating the US market, and, in 2005-2007, the launch of BASYK, Inc., our first efforts at full manufacturing and commercialization, focused on a new paradigm for semiconductor metrology. Along the way, we've extended our core competencies in microscopy and imaging to include myriad imaging technologies for biotechnology and nanotechnology.

Home_Hands_plant_BLACK_stockxpertcom_id16325501_size0.jpgWhen asked what we do today, we can say, with pride that "We Grow Companies," specifically in microscopy and imaging. Whether it is hard-core market research to provide concrete, risk-reducing data for new product launches, strategies and processes for sales and marketing, collateral and web development, or full corporate structuring, the MIP has successfully partnered with its clients to provide a solid foundation for their growth and success. Our clients look to us for a unique matrix of technical expertise, marketing and sales know-how, and business development, all targeted to this particular niche of analytical instrumentation. Our charter, very simply, is to use that unique matrix to help them get to market more quickly, more effectively, and with greater return on investment.

Market Research Toolkit

  • Jump Start
    Need a Jump Start?
     

    See the whole lay of the land with our Comprehensive Strategic Assessment...

    Read more...
  • where's your real market?
    Where's your REAL market?


    What's its size and shape? Are you about to be blind-sided by an emerging technology?...

    Read more...

  • Will your product SELL? Profitably?


    The answers to these questions should
    NOT be a matter of wishful thinking.
    Read more...

  • market research- NO RED TAPE


    Our process cuts through the red tape

    Get hard data to support engineering, build sales, and propel your business...
    Read more...

Growing your business Toolkit

  • Business Structure
    Structuring a new venture
    ?

    Need business plan help? Expansion, compliance, or post-acquisition streamlining issues? ...

    Read more...
  • building sales
    Building & Managing Sales


    D
    eveloping a new market? Lost sight of your client's "footprints"? Disorganized sales?...
    Read more...
  • marketing headaches


    Got Go-To-Market Headaches?

    Marketing disconnected from sales? Losing leads? Too many details?  We've got the solution
    ..
    Read more...

  • New to the US?


    Why is the US market SO tough to penetrate?  This map tells the whole story...

    Read more...