Get to your target market FAST and effectively with a T/MIP FlightPlan^TM

Your most important business goal: rapid market penetration and increased revenue.  Imagine that a veteran pilot approaches you and hands you a packet with just the right tools to achieve that goal. A detailed map to your destination, a resource guide to adapt to changing conditions along the way, and a step-by-step agenda ... all geared to help you plot your course into a new or existing market, taking into account the market environment, available marketing media, and key needs to support your company and product.

• Shorter time to market
• Striking increase in visibility and credibility
• Impressive improvement in Lead quality
• Reduced marketing costs and tension 
• And hundreds of millions of $$$ in increased revenue at greater profitability

Year-at-a-Glance Map	Resource Sheet	Implementation Calendar

FlightPlan's Three Key Resources

A year-long program of suggested activities, the FlightPlan^TM integrates your website, editorial and ad campaign, tradeshow planning, sales support, press campaign, tutorials and presentations, and any other special activities. Rather than a default "ad and show program," it leverages every activity. For example, the FlightPlan^TM structure reminds your marketing department that content for a pre-show mailer can morph into web content and then into the core for a sales support memo, an application note, and an application article.

Presented as a  Year-at-a-Glance map and a week-by-week Implementation Calendar, FlightPlanning^TM simplifies both budgeting and project planning. In addition, A T/MIP FlightPlan provides a strong framework for Demand Generation programs and other automated CRM, sales, and marketing tools.

FlightPlans^TM bring all members of staff up to speed so that everyone knows where the company is headed and when to plan for activities. For example, it helps your marketing communications assistant to meet deadlines for show planning and reminds application and sales staff to capture that all-important-image in April which will make a pre-show mailer "pop" in October.

Just as flying requires dynamic change as conditions change, so does your market plan.  Every T/MIP FlightPlan^TM comes with a Resource Guide that summarizes not only a variety of ad parameters, web and print opportunities, dates and pricing, but also special distribution events and bonus activities . . . all in one, readily-accessible spreadsheet.  It gives you the power to adjust your market plan quickly and instantly, adapting to changing conditions while still giving your company a sturdy foundation for progress. Add, drop, or change promotional activities, literally, on the fly.  All the information will be at your fingertips.
 
T/MIP Flight Plans are...
Clear. T/MIP FlightPlans^TM provide both a Year-at-a-Glance map and a week-by-week calendar for well-defined market planning, easy supervision, and precise budgeting.

Flexible. You have control.  T/MIP provides two tools to guarantee that your FlightPlan always fits your current situation:  the Resource Guide to summarize dates, prices, and promotional opportunities, and a copy of MindManger's^TM famous mapping software so that you can modify your Plan with the click of the mouse.

Comprehensive. T/MIP FlightPlans^TM layout the full marketing plan, from ad and editorial to shows and web presence to sales support and press programs.

Stress reducing. Because T/MIP FlightPlans^TM leverage every activity in a well-coordinated process, your team always knows where it is going, generating much more door-opening/sales closing visibility and credibility with only slightly more effort.

Revenue producing. Historically, T/MIP FlightPlans^TM have produced hundreds of millions of dollars for our customers, typically propelling them to the top of their specific technology niche.

Cost effective. A map with a hundred organized details, all targeted at leveraging every marketing effort.  A Resource Guide to provide options and flexibility.  A detailed week-by-week implementation calendar.  Sound like a $100,000 project?  FlightPlans actually cost a small fraction. Because we've been building this process over 25 years and because we have the experience and research results to know where to go, we can create a tailored FlightPlan for you reasonably, economically, and in record time.

Already have an expert marketing department and just need to know where to go?
Ask about our FlightPlan^TM "Mini".  We'll provide just the Map and/or Resource Guide and you can fill in the rest, using your own planning tools.

Have a new market destination and need to get there FAST?
Email Barbara Foster or call us today [972-924-5310] to discuss just how T/MIP's FlightPlans^TM can help your product soar!