Got Go-To-Market Headaches? 

We’ve seen it all too many times: Marketing disconnected from sales.  Information going to the customer without input from sales or, more critically, sales hearing an announcement about their OWN company from the customer!  Dollars flying out the door on wasted ads or programs that don’t directly support the sales effort and, most importantly, potential sales that get lost in the shuffle.

As with sales, the job of marketing has changed, becoming much more operational, process-oriented, and data savvy.  Today, Sales and Marketing need to be two sides of the same coin. When that happens, your company can get to market faster, more effectively, and more economically.  The bottom line: More sales dollars, earlier, with less investment.

Sanity!
Over the past quarter of a century, T/MIP has perfected a proprietary marketing process, called the “FlightPlan™,” a marketing process that fits gently into your corporate culture to bring control over your timelines, your resources, and your budgets, all while focusing on how best to support the sales process. FlightPlans prevent your being blindsided by looming deadlines, eliminate the frustration and uncertainty, and maximize support for your sales team by putting your dollars where they will deliver the highest payoff.

Synergism...
FlightPlans™ integrate disconnected processes from sales force automation and analytics, to tradeshow planning and web presence.  More importantly, they show you exactly where a little more work than required for a single task will complete multiple projects, magnifying your sales and marketing impact.

Leverage...
The ultimate goal of any marketing program is to nurture leads and cut sales time. We work hand-in-glove with your sales force to reveal your customer’s digital footprints then to create materials that will provide the right information, at the right time to enhance customer capture, improve cross-selling and up-selling, and strengthen loyalty.

Flexibility and Customization.
Every MIP FlightPlan™ includes all the tools to fine tune, quarterly, monthly, or even day by day, as your business demands.  Revenue running ahead of expectations?  Our process gives you the flexibility to see immediately where a few extra dollars will give you maximum boost.  Time and resources limited?  See exactly what can be trimmed without losing too much ground.

What can we do to help YOUR sales grow?
Here's a quick list of potential ideas. Take a quick look, then give our Sr. Strategic Consultant, Barbara Foster a call at (972)924-5310.  Whether your firm needs just a little something now or full soup-to-nuts strategy and all the details of project management, The MIP can cure that Go-To-Market headache.


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