The $2.3B microscopy & imaging market is different than any other analytical arena. Heterogeneous, difficult to characterize, and poorly reported, it presents a challenge to even the most experienced marketeer or business developer. Add the new collision with Spectroscopy and it's an unchartered frontier.
Since 1991, this unique industry has looked to Microscopy/Marketing & Education, Inc. (MME) as its primary source of market research and new product launches. For each one, we've bent the curve toward faster sales and business development.
Over the past five years, our clients have also benefitted from more diverse services: in-depth strategic direction, business structuring, and engineering insight. In a bold expansion move, MME has formalized strategic relationships with several of its key consulting partners in those diverse areas to form The Microscopy & Imaging Place, Inc. (“The MIP”). Building on MME’s core competencies of market research, branding, and launching, the MIP now offers:
> New-market development: “The SWAT Team” - Integrated & aligned sales and marketing
> Technology commercialization: “From R&D to Manufacturability” - Avoid the “hiccup” between
development and commercialization
> Service & customer support activities: Processes to improve & get up to speed rapidly
> Compliance and regulation: New "sanity" programs
> Improved sales: Demand Generation, CRM construction, and Social Media
> Overseas companies new to the US: Soft landings in the US
> Funding & due diligence: Business strategy and primary market research
> M&A: Processes to integrate and streamline the new business structure
Since 1991, this unique industry has looked to Microscopy/Marketing & Education, Inc. (MME) as its primary source of market research and new product launches. For each one, we've bent the curve toward faster sales and business development.
Over the past five years, our clients have also benefitted from more diverse services: in-depth strategic direction, business structuring, and engineering insight. In a bold expansion move, MME has formalized strategic relationships with several of its key consulting partners in those diverse areas to form The Microscopy & Imaging Place, Inc. (“The MIP”). Building on MME’s core competencies of market research, branding, and launching, the MIP now offers:
> New-market development: “The SWAT Team” - Integrated & aligned sales and marketing
> Technology commercialization: “From R&D to Manufacturability” - Avoid the “hiccup” between
development and commercialization
> Service & customer support activities: Processes to improve & get up to speed rapidly
> Compliance and regulation: New "sanity" programs
> Improved sales: Demand Generation, CRM construction, and Social Media
> Overseas companies new to the US: Soft landings in the US
> Funding & due diligence: Business strategy and primary market research
> M&A: Processes to integrate and streamline the new business structure
Results are our most important product
Whether you need concrete confirmation that your product is saleable, a go-to-market program that is going to win, a manufacturing process that is well-defined, controlled, and documented, or a corporate structure that makes the best use of your finances and people, the MIP delivers. Historically, we've cut 6 months to a year off time-to-market, saved clients tens to hundreds of thousands of dollars in commercialization and go-to-market costs, and generated hundreds of millions in revenue.
