Our Process
Last Updated on Saturday, 20 February 2010 19:25 Written by Barbara Foster Wednesday, 17 February 2010 01:46
When it comes to early stage, primary market research,The MIP cuts through the red tape.We're here to support you at every step
The MIP and its predecessor, MME, have been doing market research since 1991 across a broad range of industries from semiconductors and materials to biotech and medical analysis. We make market research easy for you. From customized survey design, to finding the right test group, to simple or more detailed data analysis, we can handle it all. Our clients love our web-based surveys because they are so quick, often providing go/no go decisions in a little as two weeks. In today's rapidly shifting markets, getting a jump on the competition is a big plus.
Customization has always been a driving force here at The MIP In response, we have designed three levels of service to fit your company's needs and budget. Need a Go/No Go decision? Our Basic service provides all the support of writing and delivering the survey, summarized data, and a quick red or green flag. The Executive Level provides a more in-depth look, with "fill-in-the-blank" answers scrutinized in detail and, where possible, converted to numerical data for easier analysis. We then process the data through our special, built-for-purpose survey analysis software for a more thorough numerical presentation and, finally, review the highs and lows in the data in an executive summary. The Platinum Level takes the analysis a major leap forward, adding a full trend analysis, as presented by the data and our experience in a given market niche, keeping an eye open for opportunities and threats.
And remember, the full raw data is always available, should you decide to process it further in-house or to upgrade to a more advanced level of service.
For more details on our time-proven "Seven Step Process", as well as a breakdown of our three levels of service, click here.
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MIP's unique background |
Going into a market that doesn't exist yet? |
Give us a call today at (972)924-5310.
Let us show you how this simple 7-step process can help you put rock solid information into action.
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