Last Updated on Thursday, 25 February 2010 20:32 Written by Barbara Foster Tuesday, 26 January 2010 17:32
Companies involved in commercializing new technology in both microscopy and spectroscopy face two key challenges. The first challenge centers on the expenses involved, both in commercialization and in going to market, especially in an arena where new technology is developing at lightening speed. The second involves the new nature of your customer. More proactive and very web-centric, that customer is often going to your sales force LAST in the hunt for products and services. This presentation discusses both challenges the outlines a variety of T/MIP services that can bend the curve in your favor. [PDF]
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