MME expands to form The MIP

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Where's your REAL market? Is it really the whole $2.3B microscopy arena... or one of the sub-sectors like light, confocal, AFM, electron microscopy, sample preparation, digital imaging, or the new "hybrid" market? And what are the real size and shape of that market? How are products distributed? How long is the sale cycle? Who makes the buying decisions? Could other competitors blind-side you.. or worse yet, other technologies?

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Last Updated on Saturday, 20 February 2010 19:30 Written by Administrator Thursday, 14 January 2010 16:26

The new group builds on MME’s original core competencies of strategic marketing, market research, and new product branding and launching with the addition of three new consultants. Among the new services offered by The MIP:

“Fundability”: positioning and packaging small to mid-sized companies for SBIR, NSF and similar government grants as well as Angel and VC funding.
Metrics for the C-Suite (corporate metrics programs for sales and marketing)
Sales development for new products and new market niches.
“R&D … and Manufacturability”: providing manufacturing insight into early stage R&D to avoid the normal “hiccup” between development and commercialization,
Structure and process for service and customer support activities
Bringing sanity to compliance and regulation
“The SWAT Team”: an integrated approach to new-market development

For details on any of these new programs, call Barbara Foster at (972)924-5310.

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