(Feb 26,2010 – McKinney TX) The Microscopy & Imaging Place, Inc (previously, MME) announces a dramatic expansion of services. Building on its core competencies of early stage market research and new product launches, the MIP now offers full business development support ranging from Sales 2.0 to Jump Start programs for penetrating new markets to new technology commercialization.
The new website, MicroscopyMarket.com, details the new offerings. There is even a special section for overseas companies who need new strategies for successfully penetrating the US market.

“The whole sales landscape has changed dramatically on two key fronts and in just two short years,” cited Barbara Foster, MIP’s President and Chief Strategic Consultant.  “First, the customer is very different.  He/she is very web-centric and independent, often contacting a sales person near the end of the buying process. Secondly, the corporate view is different.  Sales and marketing can no longer afford to be separate entities but must work hand-in-glove.  The MIP’s new services answer both of these challenges.”

The new website features two critical “toolkits”: one for market research and the other for “growing your company.”  In addition, there is a Library, offering a broad collection of articles on new technology and “The Hot Spot,” offering interesting tidbits and case studies.

For further information, visit MicroscopyMarket.com or contact Ms. Foster directly at (972)924-5310.