(McKinney, TX. November 15, 2007). For the Microscopy & Imaging industry, it's the new “Place” to come for strategy, funding preparation, operations, and sales & marketing support.  

Since 1991, the unique microscopy and imaging industry has looked to Microscopy/Marketing & Education, Inc (MME) as its primary source of market information and new product launches. Along the way, MME has also offered strategic direction, business plan help, and engineering insight. In a bold expansion move, MME has now formalized strategic relationships with several of its key consulting partners in these areas to form The Microscopy & Imaging Place, Inc. (“The MIP”).

In a bold expansion move, MME has formalized strategic relationships with several of its key consulting partners in those diverse areas to form The Microscopy & Imaging Place, Inc. (“The MIP”).   Building on MME’s core competencies of market research, branding, and launching, the MIP now offers:

• For new-market development:  “The SWAT Team” - an integrated sales and marketing approach
• For new technology commercialization:  “From R&D to Manufacturability” - manufacturing insight into early stage R&D to avoid the normal “hiccup” between development and commercialization
• For Service & Customer Support activities: Processes to improve & get up to speed rapidly
• For compliance and regulation: New "sanity" programs
• For improved sales:  Demand Generation, CRM construction, and Social Media
• For overseas companies new to the US: Business structuring and launching
• For funding & due diligence: Business strategy and primary market research
• For mergers & acquisitions: Processes to integrate and streamline the new business structure

For details on any of these new programs, call Barbara Foster at (972)924-5310.