"Bad News? No Market... but you saved $500K!
The best time to survey your potential audience is before your product goes to the drawing board...
100% Growth in One Year
An image analysis firm had made a respectable transition from desktop publishing to scientific imaging...
The $25M Hidden Market - the Power of Market Research
A review of the exhibit floor at a key tradeshow revealed only one potential competitor...
How to Gain Significant Ground in a Flat Market
In a flat market, the only way to gain growth is to regain the lost ground...
Beating out the Competition
What do you do when you are one of two leaders sharing a market and your key competitor brings out a new technology?...
The Mouse who Roared
A pioneer in the confocal arena had chosen a local microscope dealer to represent their technology; the fit was unsuccessful...
