This unique study is the first off-the-shelf “Voice of the Customer” study in AFM/SPM. In comparison, other, more conventional studies are the summation of data collected from the conventional wisdom of sales, marketing, and upper management working within the manufacturer’s group. 

Conducted directly with nearly 360 end-users, this survey presents a multi-dimensional view of AFM/SPM market, answering questions about which measurements/modes are used, key drivers for purchasing, realistic pricing for both standard AFMs and for new carbon nanotube probes, most significant locations for placement of ads, articles, and web content, brand comparison for older versus newer microscopes, and a glimpse into what this audience would like to see in “next generation” technology.  Data is presented from five different demographic perspectives: Geography, Title, Discipline, Type of Lab, and Type of Work.  Each perspective has its own chapter, comprising over 160 pages of in-depth numerical analysis as well as 24 pages of written discussion.

Data for this report was collected in March, 2009, with the analysis conducted in May, 2010.  Since the strongest response came from North America and Europe, both the written and numerical analyses focus on these two geographic areas.  The report is available both electronically and in hard copy format. 

For more information, click on the following links or email or call Barbara Foster at (972)924-5310.
Prospectus
Copy of Survey
Sample data
How to read the data
Order form  [To order: Complete form and fax back to 214-592-0277.  Your report will be shipped as soon as payment is received]